One Party, Divided by its Candidates

Heading into tonight’s first Republican primary debate, all eyes are on the highest polling candidates in the race – Jeb Bush, Donald Trump, and Scott Walker. As Trump ascended the polls this summer, Resonate surveyed 6,508 potential Republican Primary voters to find out what matters most when backing a candidate.  Here’s a quick glance of …

More

Marketing Personalization: Start with the Tools, Finish with the Message

Recently the Wall Street Journal reported on how department store brands Saks Fifth Avenue and Lord & Taylor have adopted sophisticated analytical techniques to personalize their digital and in-store messages based on browsing behavior and transaction history. The result: messages with higher open rates, increased shopping frequency, and valuable cross-shopping behavior. Quoted in the Journal …

More

Profile of a Smartwatch Owner

The Smartwatch is the newest screen to capture the world’s attention. But who has actually ponied up the money to acquire one? And why did they buy? Masters of the universe The smartwatch is the hot new technology of the moment. However, the buyer is not the same as your average smartphone or X-Box enthusiast. …

More