Where Insight Meets Strategy

By Kelly Osterhout, Client Strategy & Insight Manager Recently, a pharmaceutical company approached Resonate to identify personal incentives applicable to its audiences in four different markets. We initially expected prescription medication users to be more compliant but soon uncovered that only two of the four markets over-indexed for adhering to their treatment. And one of …

More

3 Key Differences between 2014 and 2015 Health Exchange Enrollees

By Jesse Contario, Client Strategy and Insights Manager With the second year of open enrollment underway, we conducted extensive research among more than 14,000 survey respondents to understand more about potential health exchange enrollees. We uncovered 3 meaningful differences between this year’s Intenders – those who self-report they plan to purchase coverage through the exchanges …

More