Resonate Cited in Forrester Report on Real-Time Interaction Management

A recent Forrester Research report1 highlights the dizzying array of technology choices available to Customer Insights (CI) professionals who seek to develop deeper understanding of their customers and to deliver personalized, relevant messages. The report presents “a complex vendor landscape of overlapping enterprise marketing technologies, advanced analytics, online personalization, and recommendation engines.” It helps CI pros narrow …

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The FIFA Scandal: Tough Calls at the Intersection of Sports Sponsorship and Brand Trust

When the U.S. Justice Department released a May 27 statement stating that Officials at FIFA, the international governing body of soccer, engaged in a “24-year scheme to enrich themselves through the corruption of international soccer,” the news had all the makings of an earth-shattering public relations disaster—not just for FIFA, but also for its sponsors. …

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