Marketing Personalization: Start with the Tools, Finish with the Message

Recently the Wall Street Journal reported on how department store brands Saks Fifth Avenue and Lord & Taylor have adopted sophisticated analytical techniques to personalize their digital and in-store messages based on browsing behavior and transaction history. The result: messages with higher open rates, increased shopping frequency, and valuable cross-shopping behavior. Quoted in the Journal …

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Profile of a Smartwatch Owner

The Smartwatch is the newest screen to capture the world’s attention. But who has actually ponied up the money to acquire one? And why did they buy? Masters of the universe The smartwatch is the hot new technology of the moment. However, the buyer is not the same as your average smartphone or X-Box enthusiast. …

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Tech Influencers are Sick. No, really.

They are far more likely to suffer from many major maladies than the population at large. Your favorite tech advisor is more likely to suffer from ED. Or heart disease. Or IBS. So maybe it’s time to invest in mobile health applications. Adults who are self-described as tech savvy, first adopters of technology, and regular …

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Summer Travel Trend: Price-Conscious Vacationers, but Only to a Point

Every year, the summer travel season brings out a plethora of media stories about the hottest travel destinations and trends for that year. This year, Smarter Travel lists Southern California, Colorado, and Pennsylvania as among the hottest US vacation destinations; PR firm Hawkins International lists professional vacation photographers, wellness offerings, and art classes among its top …

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