Where Insight Meets Strategy

By Kelly Osterhout, Client Strategy & Insight Manager Recently, a pharmaceutical company approached Resonate to identify personal incentives applicable to its audiences in four different markets. We initially expected prescription medication users to be more compliant but soon uncovered that only two of the four markets over-indexed for adhering to their treatment. And one of …

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3 Key Differences between 2014 and 2015 Health Exchange Enrollees

By Jesse Contario, Client Strategy and Insights Manager With the second year of open enrollment underway, we conducted extensive research among more than 14,000 survey respondents to understand more about potential health exchange enrollees. We uncovered 3 meaningful differences between this year’s Intenders – those who self-report they plan to purchase coverage through the exchanges …

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Health is Not Main Driver for Healthcare Exchange Intenders, According to Resonate

Self-image and peace of mind are top motivations, while of 70 percent of those evaluating exchanges already have insurance. November 11, 2014 08:04 AM Eastern Standard Time RESTON, Va. — (BUSINESS WIRE) — Resonate released a new study today, shedding new light on this year’s potential enrollees of the 2015 Affordable Care Act open enrollment. “For …

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Marketing Analytics Pioneer Pat LaPointe Joins Resonate as Company Growth Accelerates

Joins as EVP to help drive growth for clients November 06, 2014 08:00 AM Eastern Standard Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the marketing analytics and media company with unique insights on “why” consumers make decisions, has expanded its management team with the appointment of Pat LaPointe as Executive Vice-President, a newly created position. “Leading companies are …

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