3 Key Differences between 2014 and 2015 Health Exchange Enrollees

By Jesse Contario, Client Strategy and Insights Manager With the second year of open enrollment underway, we conducted extensive research among more than 14,000 survey respondents to understand more about potential health exchange enrollees. We uncovered 3 meaningful differences between this year’s Intenders – those who self-report they plan to purchase coverage through the exchanges …

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Health is Not Main Driver for Healthcare Exchange Intenders, According to Resonate

Self-image and peace of mind are top motivations, while of 70 percent of those evaluating exchanges already have insurance. November 11, 2014 08:04 AM Eastern Standard Time RESTON, Va. — (BUSINESS WIRE) — Resonate released a new study today, shedding new light on this year’s potential enrollees of the 2015 Affordable Care Act open enrollment. “For …

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Marketing Analytics Pioneer Pat LaPointe Joins Resonate as Company Growth Accelerates

Joins as EVP to help drive growth for clients November 06, 2014 08:00 AM Eastern Standard Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the marketing analytics and media company with unique insights on “why” consumers make decisions, has expanded its management team with the appointment of Pat LaPointe as Executive Vice-President, a newly created position. “Leading companies are …

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Female Millennials Cite Sharing Experiences, Learning & Knowledge as Top Drivers When Choosing Apparel Retailers

Forever 21, H&M, Urban Outfitters, and Express lead among apparel retailers; Aldo, Steve Madden, Journeys, and DSW top shoe retailers according to new data from Resonate November 05, 2014 08:00 AM Eastern Standard Time NEW YORK — (BUSINESS WIRE) — Resonate, the only company that empowers brand marketers to act on why people make decisions, …

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[Infographic] Understanding the High Value Millennial Holiday Shopper

On the brink of the fiercely competitive holiday season, retailers face the challenge of developing marketing that breaks through and really resonates with their potential customers, especially female millennials, nearly half of whom shop for apparel more than twice a month according to Boston Consulting Group. Resonate surveyed just over 42,000 female millennials and uncovered …

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Government Spending, Healthcare and Job Creation are Top Issues for Voters in Battleground States

Fight for Senate Control Depends on Candidates’ Ability to Connect with Voters on Key Issues November 03, 2014 08:04 AM Eastern Standard Time RESTON, Va. — (BUSINESS WIRE) — Resonate today released new data on the issues most important to voters in battleground states. Government spending, healthcare, and job creation rank among the top three …

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