• Tag: advertising

Reveal the Human Element of Consumers to Accelerate Growth in 2023

Going beyond demographics to get to the core of US consumer sentiment is the key to success in 2023. If your marketing team collects only surface-level data – gender, HHI, […]

Paramount+ and Paramount Network Audiences

The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different 

We’re entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know […]

Why Etsy’s Holiday Ads are a Win with Consumers

Try to keep a dry eye during Etsy’s holiday ads. We dare you. Just kidding. It’s not possible, so don’t even try. So why are tear-jerking ads a win with […]

Beyond Cardboard Personas

The 3 Keys to Moving Beyond ‘Cardboard’ Personas

Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people […]

YouTube Changes: The Details and What It Means to Agencies and Advertisers

In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies and pixels on YouTube and remove the option for […]

Advertiser’s Mandate In The Age Of Ad Blocking: Blend In

This column, written by Pat LaPointe EVP at Resonate, originally appeared in MediaPost – Media Daily News September 9, 2015.  Consumers are increasingly constructing their own digital “content cocoons.” From their […]

Report Highlight: GigaOm Research on Customer Targeting

In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face when trying to be more relevant to customers. These […]

Behind the Scenes on Beauty Brands

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel The beauty of today’s women […]

8 Similarities Between Olympics Viewers and Olympians

Though it’s hard to rival the popularity of Vancouver’s live games four years ago, the 2014 Winter Olympics in Sochi still experienced notable viewership. In addition to feelings of patriotism […]

Resonate Social Adds a New Dimension to Facebook Advertising

For the first time, marketers can understand and act on the motivations of Facebook users. RESTON, Va.— (YAHOO FINANCE) — Resonate, the only company that empowers marketers to act on […]